The walking dead is a monster. The AMC series, which was scheduled to return for season 5 on Oct. 12, is the highest-rated drama on TV in the demo that's most important to advertisers, adults 18-49. Commercials on The Walking Dead are the most expensive for a scripted show on TV, despite the lower rates that most commercials on cable get compared to those that air on a broadcast network. While zombies are clearly good business, the magnitude of their impact on AMC's financial fortunes-and the profits of parent company AMC Networks-are sometimes overlooked.
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