WPVI has the formula figured out. Evolve the product, such as a splashy new video screen behind the news anchors or a sky-high camera mounted below the station helicopter that's interactive for users. But keep the basics-winning talent, solid news chops, ubiquitous community service-consistent. It's kept WPVI on top in Philadelphia for 37 years, says Bernie Prazenica, president and general manager. "It's consistency of brand, consistency of people, of format, of who we are and how we present ourselves," Prazenica says. "We evolve our news all the time, but the basics don't change."
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