TV'S POLITICAL 'PRICE' OF DISCLOSURE

摘要

It looks like broadcasters in markets large and small will have to start making their political ad files, including the prices those spots are commanding, available for easy inspection by cable companies competing for those ad dollars. The top four stations in the top 50 markets have been required to post those files to the FCC's searchable online database since August 2012, but other stations were given until July 1, 2014, to start posting them, unless the commission found reason to change that. Apparently, the FCC has not found reason, despite broadcaster protestations that the filings gave their competitors sensitive pricing information.