Headed into this year's upfronts, syndicators are making a good case that buyers should reallocate a fraction of their spend into daytime, access and late-fringe shows. "We are not recommending that buyers don't spend money in prime or cable-we are big believers in those platforms, in fact-but we are providing some intellectual and economic reasons to make a strategic shift in spending," says Michael Teicher, Twentieth Television's executive VP, media sales. "We are trying to create behavior change and trying to get people to think about media on an agnostic basis." One impressive point that distributors are making to buyers is this: The cost-per-thousand (CPM) number that buyers pay to advertise in primetime is far higher than what they pay for syndicated shows, but in some cases, the show's rating is higher in syndication than it is in primetime.
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机译：参加今年的预告活动的辛迪加组织提出了一个很好的案例，即买家应将其部分支出重新分配到白天，访问和晚间节目中。 Michael Teicher说：“我们不建议买家不要在优质或有线电视上花钱-实际上，我们是那些平台的忠实拥护者-但我们提供了一些理智和经济方面的理由来进行支出的战略性调整，”第20电视台媒体销售执行副总裁。 “我们正在尝试改变行为方式，并试图使人们在不可知的基础上考虑媒体。”分销商对买家的一个令人印象深刻的点是：买家在黄金时段支付的广告每千次展示费用（CPM）远远高于他们为联合演出支付的费用，但在某些情况下，该节目的收视率更高与黄金时段相比，在联合发行中
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