Millennials Buck the Online Trend

摘要

Members of the coveted millennial audience spend about as much of their time online perusing social-media platforms as they do watching over-the-top video, according to a new study from content delivery specialist Limelight Networks. Those activities were neck and neck, followed closely by reading news content, per Limelight's second annual State of the User Experience report, which tallied results from more than 1,300 consumers in the United States, the United Kingdom, Canada and Singapore. When a larger group of consumers were added to the mix, social networking dominated time spent online, followed by video viewing (see chart for comparison). And it's increasingly clear that eyeballs continue to shift from traditional TV. Limelight said 45% of those surveyed spend more than 15 hours per week online outside of work, up from 23% in the year-ago study. Interestingly, 51% of baby boomers (51-to-69-year-olds) said they spent that much time online, versus 41% among the millennials studied.