Young viewers like streaming video and they'd prefer to pay for a subscription and not watch ads. A new survey by Frank N. Magid Associates found that 53% of all households already subscribe to at least one subscription video-on-demand service, and three-quarters of those who stream have a subscription. There were big generational differences in how viewers would spend a $100 TV budget. While baby boomers would allocate $42 of their tally to live and linear TV and only $18 on streaming, millennials would spend $30 on streaming and only $28 on traditional TV. Looking at potential cord-cutters, 69% cited the availability of programming they wanted to watch on streaming as a reason. That contrasts with 60% of all potential cord-cutters who said that traditional pay TV is too expensive.
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机译：年轻的观众喜欢流媒体视频，他们更愿意为订阅付费，而不是观看广告。 Frank N. Magid Associates的一项新调查发现，所有家庭中有53％已经订阅了至少一项视频点播订阅服务，流媒体的家庭中有四分之三已经订阅了。观众在100美元的电视预算上的支出方式在代际上存在很大差异。婴儿潮一代将他们的理货中的42美元分配给直播和线性电视，而流媒体仅分配18美元，而千禧一代将在流媒体上花费30美元，在传统电视上仅花费28美元。在研究潜在的剪线钳时，有69％的人将他们想在流媒体上观看的节目的可用性作为原因。与此形成鲜明对比的是，在所有可能的剪线钳中，有60％的人认为传统的收费电视过于昂贵。
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