GAMUT PROVIDED a couple of case studies of how its OTT campaigns work in local markets. CEO Soo Jin Oh said "measurement is a sweet spot" at Gamut. "Any client that buys with us gets off-the-shelf measurement, whether it's incrementality or things like store visitation rates or purchases," she said. "OTT advertisers are looking for more measurement that helps them understand the return on investment." A pet-supply advertiser wanted to extend reach beyond linear TV. Gamut's campaign targeted pet owners ages 25-54 in a local market and was optimized to reach unique viewers without oversaturating the audience. The result was that 69% of Gamut's campaign was seen by consumers who can't be reached with linear ads, according to data coming from Gamut's partnership with iSpot.
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机译：域提供了几个案例研究，关于其OTT竞选如何在当地市场工作。 首席执行官Soo Jin Oh说“测量是一个甜蜜的地方”在歌剧院。 “任何与我们一起购买的客户都可以获得现成的衡量标准，无论是增量性还是商店探视率或购物，”她说。 “OTT广告商正在寻找更多的测量，帮助他们了解投资回报。” 宠物供应广告商想延伸到线性电视以外。 Gamut在当地市场上有针对性的宠物业主年龄在25-54岁，并经过优化，以达到独特的观众，而不会过度冒险。 结果是，根据来自与ISPOT的伙伴关系的数据，通过线性广告无法与线性广告联系的消费者看到了69％的游戏活动。
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