Automation Key to Keeping Linear TV in Ad Ballgame

摘要

Simulmedia, one of the early ad tech companies to buy television commercials based on target audiences, is now doubling down on automation. Dave Morgan, CEO of Simulmedia, said that in order to buy and traffic about 10,000 spots a day nationally across an array of 115 networks, the company needs automation to keep staffing costs low and speed execution. More important to linear TV networks looking to generate incremental ad dollars as ratings erode, the kind of automation Simulmedia is using can facilitate spending by internet-based direct-to-consumer marketers like client Dollar Shave Club, Quip, Babble and Rover.