Mobile for dipping in, out of TV brands

摘要

As the world's largest cellco, Voda-fone has a pivotal role to play on the content side. The company delivers mobile TV in a number of markets and recently inked a major global mobile-TV deal with content owners such as HBO, Fox, MTV and Eurosport. Its global partnerships add to television offerings developed at the country level, including the recently launched UK service with Sky Mobile. CM talked to Graeme Ferguson, Vodafone's director of global content development.