Premium Soft Drinks Hit As Consumers Cut Back

摘要

Consumers are losing the taste for premium soft drinks, such as smoothies and juice products, as shoppers sacrifice their five-a-day in favour of cost-conscious soft drinks like cola.rnSmoothies, which were among the biggest soft drink category losers, dropping 17% by value, took the biggest brunt of consumer cutbacks, according to Britvic's annual soft drinks report, compiled by Nielsen. Instead, consumers turned to diet and no-added-sugar drinks and shifted away from stills towards the previously declining carbonate drinks category, as people favoured less indulgent products.rnGlucose and stimulant drinks bucked the trend of falling premium drinks sales, showing strong growth, as drinks withrnfunctional benefits continued to find favour. "The more premium products are seeing an erosion of their position," Britvic CEO Paul Moody told British Baker. "I suspect that where people were drinking three smoothies a week, now they're drinking one.