Puratos Puravita Breakfast

摘要

Puratos has been supplying ingredients and product solutions to bakers for 90 years. Family-owned, it has 50 production plants and 5,500 employees worldwide, boasting an annual turnover of €lbn (£0.9bn); its UK office turns over around £35m-£45m. The firm's Puravita Breakfast Bar mix is designed to help bakers "regain a hold" on the breakfast market. "On average, we miss 90 breakfasts a year in the UK," says Puratos marketing executive Lydia Baines. "Consumers rely on other 'grab and go' products - so bakers miss out."