Contents challenge

摘要

Suppliers are playing clever in a bid to minimise price increases by sourcing fruit, nuts and seeds from alternative, cheaper, countries of origin. Meanwhile, some bakers are substituting and reformulating in a way that does not impair quality and taste. And most are intent on minimising the knock-on effect of commodity price increases on their own margins and want to minimise what is passed on to shoppers. Cranberries are currently priced competitively relative to other fruits, such as sultanas and raisins. Kevin Matchett, commercial director of JO Sims, which represents Ocean Spray, says people want a point of difference and cranberry, which can be used in any product that uses fruit, serves that purpose more cheaply.