So what about trends among specialist cake-makers, which so often feed into retail? Royal Wedding cake-maker Fiona Cairns says there is no sign of the retro cupcake dying off and people increasingly choose small cakes for celebration occasions. "The recurring theme we get asked to do is nostalgia and looking back, but trying a modern take on that," says Cairns. "There's a feel-good factor with anything to do with baking at the moment - it's just massive.
展开▼