A Sprinkle of magic

摘要

You Would Expect someone with past roles at TGI Friday's, EAT and Coffee Republic to know a thing or two about customer service. As Richard Cheshire, the joint managing director of Krispy Kreme UK, explains, he is a retailer at heart. But he is also rightly proud of the amount and quality of the baking that Krispy Kreme UK produces too. The company bakes a staggering 1.3 million doughnuts a week, using its creative hub-and-spoke method of larger hotlight stores feeding its smaller units, plus retail partners Tesco and Moto.