Fuller for longer no longer'

摘要

When GI was revving up as the first big post-Atkins diet to aim ior the mainstream, marketers cogitated over how to market simply this complex eating system, which is based on consuming foods with a slower energy release - beneficial foods, like whole grains, are given a lower GI score. The common shorthand for communicating what low-GI meant settled at 'keeps you fuller for longer'. Now that has had a line drawn through it by Europe's health claims watchdog, as new regulations come into force at the end of the year.