Large and whole cakes face competition threat

摘要

The dominance of own-labels, coupled with the rapid growth of home baking, is threatening the presence of branded large or whole cakes, according to a new report. Key Note's Biscuits & Cakes report (May 2013) criticised the lack of branded NPD in cake, saying a "failure to introduce quality products and excitement to the sector has hindered brand sales". Sales growth in own-label biscuits and cakes outstripped the brands last year - rising nearly 8% in value and 6% in volume.