Premier Foods: Mr Kipling hits record sales

摘要

TV advertising, premium new product development (NPD) and increased distribution have helped Mr Kipling revenue hit its highest annual level, Premier Foods has reported. Total branded revenue in the company’s Sweet Treats division, which includes Mr Kipling, Cadbury licensed cakes and own-label products, rose 5.6% to £190.9m in the year ended 28 March 2020.