Beyond the baguette: European inspiration

摘要

By the time you read this, Britain will, hopefully, have a clearer strategy for exiting the EU. And regardless of politics, it's a safe bet that whatever happens on 29 March, UK consumers will still want breads inspired by our European neighbours. The humble baguette, for example, is the UK's third most popular savoury bakery item, according to Lantmaennen Unibake UK, with Brits buying 85 million a year. Of course, European bakery has far more to offer than baguettes, ciabattas and paninis, and there are big opportunities to be found just slightly further afield. Folded flatbreads based on Italian mezzaluna or piadina have become a success in retail and quick-serve restaurants, says Tim Wittekind, head of NPD at Signature Flatbreads.