A French revolution: the rise of macarons

摘要

Classic, elegant, dainty - three words often used to describe macarons. But what about inventive? Instagram-worthy? A bold feminist statement? As the colourful treats continue to capture the imagination of consumers, and cause a stir on the wedding and afternoon tea markets, there's room for all types of macarons, from Laduree's classic French creations to London-based Ohlala's Bloody Good tampons. Admittedly the latter - which look like bloody tampons (see panel, p33) and are made in collaboration with a charity working to end period poverty - are more niche than others in the UK. But they do represent a significant move away from the norm. So are these unique creations the future of macarons? What other flavours and designs will grab the nation's attention in 2019 and beyond?