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Waking a sleeping giant

机译:醒来睡觉巨人

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摘要

Not only was dortmunder export the favourite beer style among the people in Dortmund and the Ruhr area, a major region of the German Wirtschaftswunder, it was the most popular beer type in all of beer-loving Germany. After WW2 and up to the early 1970s dortmunder export was the favourite beer style in Germany. In 1968, the 100-years anniversary of the iconic brewery DAB (Dortmunder Actien-Brauerei), 57 percent of all beer sold in Germany was dortmunder export. The second most popular beer style at that time was pilsner with only 19 percent of the market. Shortly thereafter an unprecedented decline in popularity of the beer style happened. The big ads for Brinkhoff's No1 at the Sudtribune at Signal Iduna Park, the impressive stadium for the football club Borussia Dortmund with 81,365 seats, is a sad testimony of the decline. The master brewer Fritz Brinkhoff was one of the masterminds behind the success and development of the dortmunder export style - known as dortmunder or just dort. The commercial for Brinkhoff's No1 at Signal Iduna Park was not an ad for a dortmunder export but a new pilsner.
机译:Dortmunder不仅导出多特蒙德人民最喜欢的啤酒风格和德国Wirtschaftswunder的一个主要地区,它是所有啤酒德国最受欢迎的啤酒类型。在WW2之后和20世纪70年代早期,Dortmunder出口是德国最喜欢的啤酒风格。 1968年,Iconic Brewery DAB(Dortmunder Actien-Brauerei)的100年周年纪念日,德国所有啤酒的57%是Dortmunder出口。那时第二次最受欢迎的啤酒风格是Pilsner,只有19%的市场。此后不久之后发生了啤酒风格的普及倾向。 Brindhoff在Sountibune的Br​​indhoff的No1的大广告在Sound Iduna Park,这是足球俱乐部Borussia Dortmund的令人印象深刻的体育场,拥有81,365个席位,是令人悲伤的衰退证词。 Master Brewer Fritz Brinkhoff是Dortmunder导出风格成功和开发的主人之一 - 被称为Dortmunder或只是Dort。 Brinkhoff在Signal Duna Park的No1的商业广告并不是一个用于Dortmundunder导出的广告,而是一个新的Pilsner。

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