Heineken partners with UEFA EURO 2020 and UEFA Champions League

摘要

Amsterdam: Heineken has announced it will become 'Official Beer Partner of UEFA EURO 2020', and in a separate agreement has extended its UEFA Champions League partnership by another three years, from 2021-24. The brewer's relationship with UEFA Champions League is already well established, stretching back over 25 years. The new UEFA EURO 2020™ agreement means that Heineken will be a partner of Europe's most prestigious club and international football tournaments. Both competitions play an important role in supporting the Heineken brand's European and global business growth objectives.