Australian craft cider industry launches world first trust mark

摘要

Cider Australia launched a world first trust mark for craft ciders on October 5 to educate consumers about the quality and origin of ingredients, and help them make more informed choices when buying cider. Current labelling laws make it difficult to identify from where fruit in a cider has been sourced. Less than 15 percent of Australia's cider market comprises craft ciders made with 100% Australian grown fruit. "I'm incredibly proud that we are the first country to develop a cider trust mark," commented Sam Reid, Cider Australia president and craft cider producer. "Authenticity is very important to our industry. The trust mark will help consumers to recognise what makes Australian craft ciders unique - a premium beverage made with 100% Australian grown apples or pears. This initiative also aims to drive significant growth for the Australian craft cider community, raising its profile both domestically and internationally."