Heineken and China Resources sign non-binding agreements to join forces in China

摘要

Amsterdam: Heineken N.V. has announced that it has signed non-binding agreements with China Resources Enterprise, Limited (CRE) and China Resources Beer (Holdings] Co. Ltd. (CR Beer] to create a long-term strategic partnership for Mainland China, Hong Kong and Macau. In the context of this partnership, Heineken will become CRE's 40% minority partner in holding company CRH [Beer] Limited 1CBL], which controls CR Beer, the undisputed market leader in the world's largest beer market, China.