Get Your Graphics 'In Control'

摘要

I recently had a Very enlightening conversation with a good friend and client. One reason this conversation was so enlightening was-that it was with one of the most forward thinking people I know related to digital graphics development in packaging. This conves-sation centered around identifying the needs of each participant involved in the development and execution of pack-aging graphics. the process and wgat drives them. As the discussion unfolded, it became clear that each group was looking for the same thing from their own perspective. They were all looking for control. What does control mean?-Control means different things to different people. To the brand manager of a con-s company, control means getting products to market faster, capitalizing on brand equity, increasing market share and profit margins. To the packaging buyer, control means JIT inventories, decreasing costs, increasing quality, making their job easier and attaining their goals.