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Guest editorial

机译:客座社论

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摘要

The first conference on sustainability was organised by the World Commission on Environment and Development (WCED), and it resulted in a report titled "Our Common Future", which was published in 1987 (World Commission on Environment and Development, 1987). It is also known as the Brundtland Report in recognition of the former Prime Minister of Norway, Gro Harlem Brundtland who was the Chair of the WCED. This report defined sustainable development as "the development that meets the needs of the present without compromising the ability of future generations to meet their own needs. This was a move away from previous understanding of the term. Previously from a business perspective, it was considered in purely economic terms. A sustainable business was one which could sustain long-term success. For example, Leonard L. Berry looked at 14 service companies in the world and came up with nine drivers of sustainable success. The keys to the success of the companies in their respective industries were their core values and beliefs (Berry, 1999).
机译:第一次可持续发展会议由世界环境与发展委员会(WCED)组织,并产生了一份题为“我们共同的未来”的报告,该报告于1987年出版(世界环境与发展委员会,1987年)。该表也被称为《布伦特兰报告》,以表彰挪威前总理格罗·哈莱姆·布伦特兰(Gro Harlem Brundtland)担任WCED主席。该报告将可持续发展定义为“在不损害子孙后代满足其自身需求的能力的前提下,满足当前需求的发展。这与以前对该术语的理解背道而驰。以前从商业角度来看,它被认为是从纯粹的经济角度来讲,可持续发展的业务可以维持长期的成功,例如,伦纳德·贝里(Leonard L. Berry)研究了全球14家服务公司,并提出了9个可持续发展成功的驱动力。各自行业中的公司是其核心价值观和信念(Berry,1999)。

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  • 来源
    《The bottom line》 |2019年第4期|249-252|共4页
  • 作者单位

    Nottingham University Business School University of Nottingham Malaysia Selangor Malaysia;

    Department of Marketing University of Malaya Kuala Lumpur Malaysia;

    Centre for Marketing and Entrepreneurship Studies (CfMES) Faculty of Business and Management Universiti Teknologi Mara - Kampus Puncak Alam Puncak Alam Malaysia;

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  • 入库时间 2022-08-18 04:48:47

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