We have liftoff!: Forget the coffee! MoonShot brings caffeine to beer drinkers

摘要

A certain major beer brand used to sell its product on the promise that it "won't slow you down." That brew had nothing on MoonShot. Randolph, MA-based New Century Brewing Company has launched what it's calling the world's first beer with an ingredient that many in the young, recently legal beer-drinking crowd likely crave, but have never gotten from their brews: caffeine. The light-bodied, pilsner-style MoonShot, which boasts a caffeine content of 45 milligrams per 12-ounce bottle, rolled out during the summer. "It has the same amount as Mountain Dew and about a half a cup of coffee," reveals Rhonda Kallman, founder and CEO of New Century. "It was clearly an unmet need in beer. If you look around and see what brands are doing well, you'll see brands like Starbucks, Mountain Dew and Red Bull. People have incorporated caffeine into their daily lives. So I thought why not do that with beer?"