Wine & spirits

摘要

"Sex and the City" skyrocketed the popularity of trendy, colorful cocktails like "the Cosmopolitan and the Appletini. And although the series has ended, America's love affair with cocktails continues. Shawn Starbuck Kelley, spokesperson for the Distilled Spirits Council of the United States (DISCUS), says our "cocktail culture" is one of the top drivers compelling the spirit segment's growth, alongside improved market access through Sunday sales, and stability in state hospitality taxes. Diversified advertising has proved hugely beneficial for spirits. CNN recently joined a growing list of national cable channels to run liquor com- mercials, although most networks follow strict rules for liquor commercials. For instance, liquor spots run only after 9:00 p.m. and must include a message that promotes drinking responsibly.