From exotic to familiar

摘要

The ethnic beverage market has its unique characteristics.rnStrongly influenced by traditions that originated in the "old country," ethnic beverage manufacturers nevertheless constantly push to open new avenues of development, producing new flavors, ingredients and methods of marketing.rnThe total ethnic food and beverage market, including Hispanic, Asian and African American, currently generates about $75 billion in annual sales, which is equal to $1 out of every $7 spent on beverages and food products, according to 2006 consumer research from consulting and market research firm The Hartman Group, Bellevue, Wash.