Rocking addition

摘要

Vita Coco announced that musician Rihanna will be featured in the company's national advertising campaign launching this summer. Rihanna joins Vita Coco's list of high profile brand loyalists, including Madonna and frontman for the rock band Red Hot Chili Peppers Anthony Kiedis, both of whom are investors in Vita Coco. Madonna welcomed Rihanna to the team and said that she is a natural fit for the brand.