Beam Global boosted bytrends, new products

摘要

Last Year, Beam Global Spirits And Wine Inc., Deerfield, Ill., Set Out to become the world's fastest growing spirits company, says Bill Newlands, president of North America for the Fortune Brands-owned company. To achieve its goal, the company increased advertising spending and introduced several new products, including Maker's 46 and Cruzan 9 spiced rum. Also benefiting Beam Global was the alignment of its portfolio with overall spirits and consumer trends, Newlands says.