PepsiCo Inc., Purchase, N.Y., increased its investment in O.N.E. - Natural Experience Coconut Water, Los Angeles, to a majority stake. This is the second round of investment in O.N.E. by PepsiCo and Catterton Partners, a private equity firm based in Greenwich, Conn. The terms of the transaction were not disclosed. With the new investment, PepsiCo's bottling arm Pepsi Beverages Co. will distribute the full line of O.N.E. beverages, including O.N.E. Coconut Water, O.N.E. Active and O.N.E. Kids, effective this year. "Coconut water is one of the fastest growing categories in the U.S. beverage market and one in which we see a great deal of potential," said Massimo d'Amore, chief executive officer of PepsiCo Beverages Americas, in a statement.
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