What's in a label?

摘要

For beverage labels, the retail shelf might feel like being in the hot seat on an episode of "Who Wants to be a Millionaire." The spotlight is on, the suspenseful music is playing and pressure is building as it's time for the shopper to make a critical decision - to buy or not to buy? Although it's not always top of mind, labels face a lot of pressure to help sell a beverage and encourage repeat purchases. Shoppers look to labels for information about the product, durability and a sense of quality or style. Therefore, beverage manufacturers face the challenge of selecting the right label for their products that will live up to shopper expectations.