Continuing what was seen during the recession, consumers are either buying more premium-priced beers or buying less beer overall, Jennifer Zegler, beverage analyst at Mintel, Chicago, told Beverage Industry in March. However, with price adjustments, brewers have seen dollar sales rise but not necessarily volume sales, she added. For example, the U.S. beer industry sold 2.9 billion 2.25-gallon cases of beer for $71.5 billion in 2008 compared with unit sales just shy of 2.8 billion 2.25-gallon cases for $78.1 billion in 2012, she said.
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