New players join the sports drinks team

摘要

Although sports drinks are commonly marketed for their hydration and workout recovery benefits, some consumers also are looking for low-calorie options, according to Chicago-based Mintel. "Diet sports drinks appeal to consumers who want the functional benefits of electrolytes without the calories of a traditional sports drink, which could impede those on a restricted-calorie diet," Jennifer Zegler, beverage industry analyst for Mintel, said in Beverage Industry's May issue.