Coca-Cola reinforces commitment to fight obesity,acquires bottler

摘要

Through new programs, policies and products, The Coca-Cola Co., Atlanta, is reinforcing its efforts to work together with American communities, businesses and government leaders to find meaningful solutions to the complex challenge of obesity, the company says. On Jan. 14, the company premiered a two-minute video titled "Coming Together" on national cable TV to remind consumers that all calories count in managing weight, including those in Coca-Cola products. The video also highlights some of the specifics behind the company's ongoing commitment to deliver more beverage choices, including low- and no-calorie options, and to dearly communicate the calorie content of all of its products. A second spot, called "Be OK," which mentions the calorie content of a can of Coca-Cola, made its debut on Jan. 16.