New York-based Nielsen launched a new consumer insights platform that delves deeper into consumer packaged goods (CPG) purchase decisions. Homescan Premium leverages Nielsen's proprietary platforms and methods to create a panel of more than 1 million consumers that can help analysts gain an in-depth understanding of consumer purchase behavior. The newly expanded panel offers a complete market view of consumers and a level of granularity unique to the retail landscape, the market research firm says.
展开▼
