Green Mountain Coffee Roasters changes name to Keurig Green Mountain

摘要

Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) changed its company name to Keurig Green Mountain Inc. Shareholders approved the new name at the company's annual shareholder meeting in March. The company will retain its ticker symbol of GMCR on the NASDAQ stock exchange. "Our new name better reflects who we are as a company today and captures our aspirations for the future," Keurig Green Mountain President and Chief Executive Officer Brian Kelley said in a statement. "The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolizes the strength of our business and the unity of our team while also recognizing our strong heritage."