From supporting role to star

摘要

As technology continuously shows us, reducing the size and weight of products is a major market trend. Last fall, Apple launched the iPad Air, which is 28 percent lighter and 20 percent thinner than the previous-generation iPad, the company says. Similarly, in the beverage packaging industry, companies have been working to achieve lighter-weight bottles to reduce costs and be more eco-friendly. However, this strategy can only stretch so far.