BRINGING IMPORTED BEER TO THE 'FOURFRONT'

摘要

As beer consumers have been looking to trade up and explore new flavors, the imported beer segment has been enjoying growth. In fact, the imported beer segment grew about 8.4 percent in dollar sales in the 52 weeks ending Dec. 28, 2014, in channels measured by Chicago-based Information Resources Inc. To keep this momentum going, however, beer brands need to continue to find ways to connect with their core consumers through marketing and new product innovations, according to the experts at HEINEKEN USA, White Plains, N.Y.