The Coca-Cola Co., Atlanta, announced it signed letters of intent (LOIs) with three U.S. bottlers to grant expanded distribution territories in five states as it continues to accelerate the pace of its territory refranchising. In each territory, The Coca-Cola Co. will grant exclusive rights to these bottlers for the sale and distribution of bottler-delivered Coca-Cola beverages. In addition, Coca-Cola Refreshments (CCR), the company-owned U.S. bottler, will sell its sales and distribution assets to the expanding local bottling partner. New LOIs provide that: 1. Coca-Cola Beverages Florida, Tampa, will assume additional territories in southeastern Florida including Ft. Lauderdale, Hollywood, Miami and West Palm Beach. 2. Coca-Cola Bottling Co. United, Birmingham, Ala., will assume additional territories in north and central Georgia including Atlanta and the Metro Atlanta area, Athens, Macon and Rome. Additionally, as part of the National Product Supply System, United will acquire production facilities in College Park and Marietta, Ga.; Montgomery, Ala.; and Cleveland, Tenn.
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