Last SOCIAL HOLIDAYS

摘要

Scrolling through Faeebook nowadays can sometimes seem like scrolling through a virtual cookbook, with video recipes appearing in almost every other post. As consumers have gained a greater interest in their health and wellness, a "foodie" lifestyle also has gained traction in the United States. With this, food- and beverage-inspired holidays have exploded whether it's National Green Juice Day Day (Jan. 26) or World Water Day (March 22), inspiring clever marketing and increased consumption. Jacob's Creek and Novak Djokovic are giving tennis fans a glimpse into the life of the international tennis champion with its new "Who Makes You" video content series. The third installment of the "Made By" series by Jacob's Creek, the new video series is inspired by the concept of "it's not what makes you, it's who," and explores the influences in Djokovic's life, the company says. "Jacob's Creek celebrates authenticity, a quality that Novak embodies. The new films capture some extraordinary moments between Novak and the people who have influenced him," Global Marketing Director Derek Oliver said in a statement.