Clean and simple

摘要

"Beverages are getting a lot of label scrutiny — much like all the rest of the food industry," says Jeannie Swedberg, director of business development at Selah, Wash.-based Tree Top Inc. "In the beverage segment, we're seeing that manifested with a raft of free-from claims — gluten free, soy free, GMO free, etc. — and other similar claims, such as no sugar added, organic, minimally processed [and] cold-pressed, [and] many of these label callouts tie back to the larger clean-label trend and the desire for transparency in labeling. People want to know what's in their beverage, how it was made and even how it got to them. So it's not uncommon to see 'local' or 'made from