Simple, healthy, functional

摘要

As Consumers Demand More Better-For-You Products, Experts Note that the juice and juice drinks category has been challenged in a unique way and struggled to maintain its share of the beverage market. "The juice/juice drinks sector has struggled during the past year," says Susan Viamari, vice president of Thought Leadership at Chicago-based Information Resources Inc. (IRI). "Volume declined 1.8 percent, while dollar sales inched up just 0.8 percent. Juice drink concentrates saw the largest slide (volume down 49.8 percent; dollars down 24.1 percent), while performance was strongest in bottled juices (volume down 0.5 percent; dollars up 2.2 percent)."