The direct approach

摘要

TODAY, THOSE WORKING IN THE BEVERAGE MARKET MIGHT BE ASKING; WHY is the demand for direct printing to cans so high? They also might ask, why is it so high right now? The following are key drivers of this packaging trend: 1. Growth in short product runs driven by the craft beverage industry 2. Growth in mass packaging customization of mainstream products: special pack variants for specific events or retail outlets 3. Desire to avoid the high cost and recycling issues associated with shrink sleeves 4. Growth in use of fully recyclable metal packaging generally, at the expense of plastic.