THE 1989 FILM "FIELD OF DREAMS" MADE POPULAR THE SAYING "IF YOU BUILD it, they will come." But in some cases, building a new production line and adding new filling and labeling equipment and the ilk, doesn't make financial sense. Therefore, beverage-makers are weighing macro trends in the beverage market, including the expansion of cold-brew coffee and high-pressure processing (HPP), without incurring the often million-dollar expense of directly producing and bringing better-for-you products to market.
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