'Racing cars and watches... there are so many parallels. The difference is merely in dimension.'

摘要

The mad scientist is a cinematic staple. Richard Mille is much too elegant, considered and strategic to qualify for that label, but romantic scientist might fit. Seemingly from nowhere, his name - the perfect nomenclature, especially when delivered in a potent French accent - has become synonymous during the past two decades with the most rigorously engineered yet wildly stylish timepieces. "When we launched, the high-end watch business was conservative - many of the brands had been bought by big corporations and lost their spirit," Mille says. "They were living in their ivory towers and watching the world from their lofty vantage point. We thought, 'No, we must be open to the world of sport, art, style, women... we must get our legitimacy from the frontline of the battlefield.'