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MISSING A TRICK

机译:绝招

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摘要

The migrant remittance market has in the past suffered from negative perceptions among banks. Even today remittances are viewed with suspicion and some feel that the barriers to entering the market are too high and the potential revenue rewards too low. The temptation to speak in stereotypes is strong among some bankers. They will talk of impoverished migrants, shuffling into their local newsagents and sending bags of cash home to needy families in far-flung developing countries. These same bankers will cite fraud and know your customer concerns as prominent reasons to keep well away from involvement in migrant remittances. Others will tell you simply it is not worth the investment for the tiny sums individual migrants remit. Better to focus on the core customer, with his or her bank account and regular salary.
机译:过去,移民汇款市场受到银行的负面印象。即使到了今天,人们也对汇款存有怀疑,有些人认为进入市场的障碍太高,而潜在的收益回报却太低。在一些银行家中,刻板印象的诱惑力很强。他们将谈论贫困的移民,混入当地的新闻通讯社,并向遥远的发展中国家的贫困家庭寄钱。这些银行家会引用欺诈行为,并知道您的客户担忧是避免参与移民汇款的重要原因。其他人会告诉你,这是不值得的,因为个人移民汇出的一小笔钱是不值得的。最好将重点放在核心客户上,包括其银行帐户和固定薪水。

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  • 来源
    《The banker》 |2010年第1009期|64-66|共3页
  • 作者

    Charlie Corbett;

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  • 正文语种 eng
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  • 入库时间 2022-08-17 23:42:58

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