Rewriting smart banking business history in Korea and beyond

摘要

In December 2009, when the Apple iPhone was first introduced in Korea, it was a historical moment for Hana Bank to shape a new paradigm in smart financial services. Even with more than 90% internet penetration ratio, high level of education, and susceptibility to trend, customers were unaware of the enormous possibility that smartphones carried. However, Hana Bank sensed developing financial services for smart-phones will break through the lingering market in Korea and bring huge potential in maximising customer value in the future.