EDITOR'S LETTER

摘要

A winning brand strategy together with state-of-the-art technology is the sweet spot for which all banks should be aiming. In February's issue of The Banker we explore both aspects. Wells Fargo leads the Top 500 Banking Brands ranking for the third consecutive year, a bank noted for its mastery of technology and strong brand. But Chinese banks, once considered far behind in branding terms, are now making inroads in the ranking, as Silvia Pavoni reports on page 18. China Construction Bank is the largest climber by brand value in 2015, and out of the top five fastest climbers, four are Chinese - the other one is Wells Fargo.