KEN MOORE

摘要

SPOTTING OPPORTUNITIES for innovation is not difficult today, according to Ken Moore, chief innovation officer at Mastercard. Significant trends, including changing customer behaviour, adoption of emerging technology and the drive to digital, have only been accelerated by the Covid-19 pandemic. "However, separating signals from noise is getting increasingly complex," he says. "The challenge is to identify the great ideas among the good ones, and figure out where to focus." Within Mastercard Foundry, the research and development division that Mr Moore heads up, is a collection of interdisciplinary teams that focus on the future of commerce. "They spend time testing emerging technologies, researching behaviours and trends, and exploring how to deliver differentiated products, services and experiences," Mr Moore says. The teams have experimented with blockchain and cryptoassets, artificial intelligence (AI), machine learning, augmented reality (AR) and virtual reality (VR). More recently, they have turned to 5G, the Internet of Things (IoT) and quantum computing. "We need to get ahead of these emerging technologies, understand what opportunities they create and identify the point at which a technology is mature enough to be deployed in an organisation like ours," he says.